You are browsing Blog articles in the Biz Operations category

Caching Explained in Less Than Five Minutes

We often get asked about Items not showing up on websites immediately when they've been added to RW Elephant. We've created a fun little explanation about the magic happening behind the scenes so you can understand a bit more about what really happens between your mouse and the world wide web.… Read more

I give a DAM! (no, that's not a typo)

We recently started looking for a digital asset manager to centrally organize all of the images we have scattered around our collective hard drives. We found ourselves searching for a particular image we knew existed but could never remember where. It had that one thing in it and was taken that one time. But would eventually give up and find a stock photo on Unsplash because we couldn't find our own original image. The madness had to stop.… Read more

SEO for Event Rental Businesses

It's true that you've got to get a lot of people in the top of your sales funnel in order to move them through to Proposals, Confirmed Orders, and happy Customers who refer others. In this video, I'll talk about SEO's role in all of that sales funnel magic.… Read more

Lessons from a Lemonade Stand

While some may think of a lemonade stand as a childhood right-of-passage or something to keep their kids busy for an afternoon, I experienced it as a window into entrepreneurship and small business ownership. I suppose I can’t help but think about what makes successful businesses tick but this sweet afternoon with my kids was kind of eye-opening actually. Here are some of the truths I was reminded about.… Read more

Friday Q&A: Who decides how to deal with damages?

Within your event rental business, dealing with damages is a given. Accidents happen. Things get broken. Repairs and replacements will be required. As a rental business owner, how do you decide what kind of damage policy to adopt? And once you choose, do you give your customer any options? Or is there a one-size-fits-all solution?… Read more