You are browsing Blog articles in the Biz Operations category

I give a DAM! (no, that's not a typo)

We recently started looking for a digital asset manager to centrally organize all of the images we have scattered around our collective hard drives. We found ourselves searching for a particular image we knew existed but could never remember where. It had that one thing in it and was taken that one time. But would eventually give up and find a stock photo on Unsplash because we couldn't find our own original image. The madness had to stop.… Read more

SEO for Event Rental Businesses

It's true that you've got to get a lot of people in the top of your sales funnel in order to move them through to Proposals, Confirmed Orders, and happy Customers who refer others. In this video, I'll talk about SEO's role in all of that sales funnel magic.… Read more

Lessons from a Lemonade Stand

While some may think of a lemonade stand as a childhood right-of-passage or something to keep their kids busy for an afternoon, I experienced it as a window into entrepreneurship and small business ownership. I suppose I can’t help but think about what makes successful businesses tick but this sweet afternoon with my kids was kind of eye-opening actually. Here are some of the truths I was reminded about.… Read more

Friday Q&A: Who decides how to deal with damages?

Within your event rental business, dealing with damages is a given. Accidents happen. Things get broken. Repairs and replacements will be required. As a rental business owner, how do you decide what kind of damage policy to adopt? And once you choose, do you give your customer any options? Or is there a one-size-fits-all solution?… Read more

Friday Q&A: No Warehouse, No Problem

Every event rental business is going to have a Sales Process that looks a little (or A LOT) different from anyone else. Your Sales Process is going to include your script, your policies, your questions, and your solutions to the pain points your client experiences. While I can give you a blueprint or a checklist, you’re going to have to customize every aspect of it to suit you and your rental business.… Read more